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Entries for tag "Sleepy Owl"

Sleepy Owl: The marketing strategy that caffeinated the nation.

Sleepy Owl

Sleepy Owl is a homegrown Indian coffee brand, on a mission to brew coffee that continues to taste heavenly in every sip. Three friends set their hearts out to offer authentic, high-quality coffee to the coffee lovers in India- where the coffee conversation ended at Bru vs Nescafe.

Sleepy Owl, from the word go, marketed itself as a gourmet coffee product that is accessible to everyone.

With high-quality and freshly roasted coffee, it set out to be the one-stop ideal coffee that would be easy to get, store and drink- anytime, anywhere. But why enter an industry that didn’t seem to have any space for something new?